Jun 30, 2024


With team sports thankfully becoming more inclusive by the day, when it comes to designing your custom sports kit, there are a few things you might like to consider whilst making sure the whole team is happy. Have a think about the following design elements of your personalised kit, which can lend a hand in promoting diversity and inclusion in the sporting world…


Cultural Patterns and Symbols

Incorporating traditional patterns, colours, or symbols that represent different ethnicities or cultural backgrounds can celebrate the team’s diversity. This fosters a sense of pride and belonging for athletes from various cultures.

Inclusive Imagery

Using imagery that challenges gender stereotypes and represents underrepresented groups like women, LGBTQ+ athletes, or athletes with disabilities can promote inclusivity. This helps create a welcoming environment for all athletes.

Empowering Slogans and Messages

Printing empowering slogans or messages that promote equality, respect, and acceptance on the kits can raise awareness and start conversations about diversity and inclusion in sports.

Inclusive Color Schemes

Choosing colour schemes that represent and celebrate diversity, such as the rainbow colours associated with the LGBTQ+ community or colours significant to different cultures, can be a powerful statement of inclusivity. You can have a play around with these colour schemes on our interactive Kit Builder!

Adaptive Design Features

Incorporating adaptive design features, such as adjustable waistbands or pockets for assistive devices, can make the kits more accessible and inclusive for athletes with disabilities. If you need some more assisatance in this area, be sure to contact us and our in-house designers will be sure to give you a hand.

Customisable Options

Offering customisable options, such as the ability to choose pronouns or names on the kits, can create a more inclusive and personalised experience for athletes of all identities and backgrounds.

Inclusive Sizing

Ensuring your kit includes sizes appropriate for all team members is super important! To play a good game, you’ve got to be comfortable. Check out our size guide to make sure you’re getting your order just right.


By thoughtfully incorporating these design elements, custom sports kit can celebrate diversity, promote a sense of belonging, and create a more inclusive and welcoming environment for athletes from all backgrounds. If you need some inspiration, check out our Photo Wall see what other grassroots teams are up to!