Grassroots sports football game in action


There are an estimated 150,000 grassroots sports clubs in the UK. Approximately 23% of sports clubs are operating at break even, and an estimated 28% are operating with a deficit.

My Club Central allows clubs to create their own personalised website in their colours and sporting the club’s name and logo. It includes, team sheets, fixtures, leagues, payments, club information together with the unique My Club Market, which enable clubs to raise much needed revenue.

We have created products specifically for grassroots sports clubs, that both the clubs and their members need. Finance, Energy, Sports Kit, Travel, Insurance and many more. All things that everyone needs or enjoys throughout their busy lives.

We simply package these deals up as great, bespoke offers and then channel revenues for this business back to clubs.

How can we do this – easy. Immense buying power through the huge number of clubs and their members that have already subscribed to our service – and here is the good bit. As our network of clubs grow the deals just get better. We are the first multi-channel marketing team designed solely for sports clubs.


My Club delivers customised white label boutique online services to grassroots sports clubs.

The Company works with their sports clubs to promote the services to the club’s fans and their friends, families and local communities.

As well as providing the service, My Club gives the club physical and online marketing assistance to promote the services to these people.

My Club works with its sports club affiliates to promote the services to the members and supporters of the sports clubs and shares the resulting net revenues with the clubs.

It’s a simple concept and to date we are the only ones working to help cash starved sporting clubs.


Our management team is being assisted by some high-profile ambassadors, appointed by My Club, who are closely affiliated with sports clubs. All of whom act as sponsors and marketing representatives to promote the vision and aims of My Club.

These Ambassadors help market My Club to clubs and offer their support where possible to their respective sport’s Governing bodies.

Sam Allardyce

Having played and managed at the highest level for 45 years, Sam mixes a wealth of professional football experience coupled with a love for the grassroots of the game. Sam is a massive advocate of the My Club ethos and plays an active part in supporting the My Club team.

Sol Campbell

Former Tottenham, Arsenal and England captain, Sol Campbell joined My Club in January 2017 as our Football Ambassador.

Adrian Morley

Following a stellar career in England and Australia, our Rugby League Ambassador, Adrian Morley joined My Club in November 2016.

Laurence Dallaglio

England and British Lions legend, Lawrence Dallaglio joined My Club as our Rugby Union ambassador in December 2016.

Andrew Chandler


Former European Tour golfer. Now managing some of the biggest stars in world sport. Joined My Club in May 2016 as Golf Ambassador.

Michael Vaughan

Former Yorkshire and England cricket captain. Famously led his country to victory in the 2005 Ashes Series. Joined My Club in May 2016 as Cricket Ambassador.

Chris Sheasby

Rugby Union International, Chris played No.8 for Wasps, Harlequins, London Irish and England. He was also a key member of the England rugby union Sevens squad that won the Sevens World Cup in 1993. A passionate advocate of Grassroots sport, Chris still coaches his local team.